India’s Hidden Gems: Offbeat Tourist Destinations Driving Local Property Growth
India has always been known for its vibrant cities, spiritual sites, and scenic hill stations. But in 2025, a new trend is emerging—offbeat tourist destinations are stealing the spotlight, not just among travellers but also among real estate investors. Places once overlooked are now seeing a spike in property demand, thanks to better infrastructure, sustainable tourism, and increasing digital visibility.
Let’s dive into some of these hidden gems and understand how they’re becoming real estate goldmines.
Why Are Offbeat Destinations Gaining Popularity?
Travelers today are no longer chasing crowded hill stations or mainstream beaches. Instead, they’re seeking peaceful escapes, authentic culture, and eco-friendly experiences. That’s where lesser-known destinations are thriving.
Add to that the rise of work-from-anywhere culture, government focus on rural tourism, and improved connectivity through expressways and regional airports—these destinations are now well within reach for both vacationers and property buyers.
1. Jibhi & Tirthan Valley, Himachal Pradesh
Once remote and untouched, Jibhi and the Tirthan Valley are now becoming hotspots for both tourism and homestay investments. These scenic locations offer stunning Himalayan views, fresh air, and a peaceful life.
- Who’s investing? Digital nomads, wellness retreat developers, and NRI buyers.
- Property types: Wooden cottages, homestays, small eco-resorts.
2. Chikmagalur, Karnataka
Famous for its coffee estates, Chikmagalur has slowly emerged as a quiet alternative to Coorg or Ooty. With its pleasant climate and growing tourist footfall, demand for holiday homes and farm stays is rising.
- What’s driving it? Proximity to Bengaluru, better roads, and rising cafe culture.
- Growth areas: Coffee estate plots, boutique hotels, luxury farmhouses.
3. Ziro Valley, Arunachal Pradesh
This beautiful valley in Northeast India is gaining attention for its music festivals, tribal culture, and lush paddy fields. Real estate is still in early stages but demand is growing.
- Opportunities: Small guesthouses, eco-tourism lodges, cultural homestays.
- Challenges: Limited infrastructure, but improving with central govt focus.
4. Mandvi, Gujarat
While Rann of Kutch gets all the spotlight, Mandvi is a hidden coastal town with stunning beaches and heritage havelis. The town is now seeing rising interest in beachside resorts and retirement homes.
- Growth driver: Coastal highway projects and Gujarat tourism promotions.
- Target buyers: NRIs, heritage property enthusiasts, wellness developers.
5. Kanatal & Chopta, Uttarakhand
Overshadowed by Mussoorie and Rishikesh, these hill villages offer peace, forest walks, and snow in winter. Perfect for off-grid living or yoga retreats.
- What’s trending? Land purchases for cottages and spiritual stays.
- Investor note: Ideal for low-budget long-term investment.
How Tourism Boosts Local Real Estate
Here’s how offbeat tourism is pushing local real estate growth:
- Increased Footfall = More Rentals: As more tourists visit, demand for short-stay rentals and homestays grows.
- Business Opportunities: From cafés to camping sites, investors see high ROI on small business ventures.
- Land Value Appreciation: Even 2–3 years of consistent tourism boosts land rates in these areas.
- Government Schemes: Rural tourism and homestay promotion policies attract investors with subsidies and permits.
What Should You Watch Out For?
Before you buy into any hidden gem, consider these factors:
- Legal Check: Ensure land titles are clear, especially in tribal or forest areas.
- Connectivity: Check for future road/rail/airport plans.
- Local Sentiment: Engage with local communities—some areas resist heavy tourism or outsider investments.
- Infrastructure Access: Water, electricity, internet—make sure these are stable.
- Tourism Seasonality: Know if the region gets year-round footfall or is limited to certain months.
Final Thoughts: Time to Look Beyond the Usual
2025 is the perfect time to think beyond the usual Shimla, Goa, or Jaipur. Offbeat locations are not just refreshing for tourists—they’re a smart, sustainable investment option for forward-thinking real estate buyers.
Whether you want to set up a homestay, invest in a peaceful second home, or tap into eco-tourism, India’s hidden gems offer opportunities that are still affordable, authentic, and appreciating.